The Rise of the “Scrubby” Youtuber: Authenticity in the Age of Perfection
Introduction The perfectly curated Instagram feed. The flawlessly edited YouTube tutorial. The carefully constructed online persona. For years, this has been the gold standard of online influence. But what if the perfectly polished image is starting to lose its luster? Enter the “scrubby” Youtuber, and a new era of authenticity is dawning. Imagine this: you’re … Read more
